Globe Telecom join the Asia Video Industry Association with Netflix strengthening industry commitment by joining the CAP Steering Committee.
Hong Kong – The Asia Video Industry Association (AVIA) recently announced that Netflix has joined as a Patron member, alongside Globe Telecom as a Corporate member, strengthening the mandate of the Association to represent the interests of companies across the broader video industry in Asia.
Additionally, in joining AVIA, Netflix has increased their role in supporting the industry by committing to becoming a Steering Committee member for the Coalition Against Piracy (CAP); piracy being one of the central pillars of the newly refocused Association.
CAP is at the forefront of fighting piracy through enforcement, disruption of intermediaries in the piracy chain, along with government and consumer outreach. AVIA is also a supporter of Globe’s ‘Play it Right’ campaign to discourage video piracy.
“As we create new forms of content, this is an opportunity for Globe to enhance synergy with other key stakeholders in the global entertainment industry”, said Globe President and CEO, Ernest Cu. “Through AVIA we will ensure that our customers get the full benefit of our partnerships. In addition, this will help strengthen our advocacy of protecting original content providers against piracy.”
Louis Bowell, AVIA CEO, further stated that “It is clear that whatever part of the video industry you come from, there are concerns about the growing threat from video piracy and there is a need to have farsighted policies to foster growth. I am delighted that we will be able to work together with Netflix and Globe Telecom on these crucial issues for our industry”.
AVIA is open to companies who care about the future of the video industry in Asia Pacific and want to be part of a community of like-minded, responsible companies who work to make it stronger and healthier. Please visit www.asiavia.org for information on how to join.
About Globe Telecom:
Globe Telecom is a leading full-service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and Singtel who are acknowledged industry leaders in the country and in the region. For more information, visitwww.globe.com.ph. Follow Globe Telecom on Facebook and @enjoyglobe on Twitter and Instagram.
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry. AVIA evolved from Casbaa in 2018.