September 19, 2021


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2019 Transformation Summit JPEG

2019 Transformation Summit to Spark “Change by Choice” in Cebu’s IT/BPM Industry

To help Cebu’s information technology (IT) and business process management (BPM) industry keep up with the ever-changing global market demands, this year’s Transformation Summit will bring together a panel of speakers who are experts in their respective fields.


Jonathan De Luzuriaga, President of the National ICT Confederation of the Philippines (NICP) and the Philippine Software Industry Association (PSIA), will be delivering the keynote address titled “Choices for Our Future.”


According to Wilfredo “Jun” Sa-a, Managing Director of the Cebu IT-BPM Organization (CIB.O) which is organizing the summit, De Luzuriaga will be talking about the different choices available for companies in order to scale up and for startups to develop more products and services, taking into consideration the global scenario.


Department of Information and Communications Technology (DICT) Undersecretary Monchito Ibrahim will also deliver a message from the department.


“We have to change by choice so as not to be changed by the flow. We have to chart our future and deliberately bring ourselves to a place where we want to be,” said Sa-a who is also the summit chairperson.


“We continue to pursue the higher value services. It is a challenge but made easier with the very collaborative ecosystem in Cebu. It is very easy to bring the academe, industry, the government and the rest of the ecosystem to work together,” he added.


“Change By Choice” is the theme of the 2019 Transformation Summit which will be taking place on May 6 at The Grand Ballroom of Summit Galleria Hotel in Cebu City from 8 a.m. to 5 p.m.


Lexmark Senior Manager Bill Santillan will also be talking about the company’s shift to global business services; while Accenture, Inc. Delivery Center Lead for Technology Arvin Yason will discuss about “future proofing” the workforce.


Coders Guild Founder Joey Gurango will also talk about making Cebu City the first “City of Coders” in the Philippines. Gurango, in partnership with CIB.O, recently finished training with senior high school teachers in Cebu City in coding.


According to Sa-a, this was part of CIB.O’s efforts to help prepare the workforce to the needs of the industry by making sure that these teachers, in turn, train their own students. Based on the latest list of Top 10 Jobs in the Gig Economy, 4 out of the top 5 jobs will require coding or programming background.


A panel discussion with the speakers titled “Bolder Choices” will be moderated by Melanie Ng, Past President of the Cebu Chamber of Commerce and Industry (CCCI).


For the afternoon session, Franklin Pasayloon and Kristine Villaba, Center Directors for SYKES Synergis and SYKES Robinsons Galleria, respectively, will be having a talk titled “Keeping the Maverick Spirit Alive.”


They will be talking about the new direction which SYKES is headed to. SYKES, which is known as the pioneer in the contact center business in Cebu, is also Co-Presenter of the 2019 Transformation Summit. 


Rishi Pradhan,  CEO of Philippines and Malaysia of Conduent, will talk about exploring new sources of talents; while Wipro Limited will be flying in their Global Head of Automation and Transformation Somit Kapoor to discuss the company’s intelligent automation and emerging technologies in order to build and sustain the digital culture.


Cognizant Philippines Director for Life Sciences Digital Operations Jeannette Go Sy will have a talk about titled “Life Science Thru the Digital Lens.”


An afternoon panel discussion titled “Choices that Defined/Will Define Cebu” will be moderated by IT Business Process Association of the Philippines (IBPAP) Past President/CEO Jomari Mercado.


The last set of speakers for the afternoon include Accenture Digital Lead in the Philippines Managing Director JP Palpallatoc who will discuss the Tech Vision 2019; Amihan Global Strategies President Jerry Rapes who will talk about the Digital Disruption Journey; NgKhai Corp. President Wilson Ng to discuss factors affecting technology adoption choices; and GMCAC Chief Executive Advisor Andrew Harrison who will present updates on Terminal 1 and Terminal 2 of the Mactan Cebu International Airport.

“Though the annual industry event is important in the success of Cebu’s IT/BPM industry, we should all take note that Cebu is indeed lucky to have committed organizations or individuals dedicated to seeing their city develop progressively.  We have the Cebu Chamber of Commerce and Industry who is focusing on MSME’s/the local market and also nurtured the IT/BPM industry to what it is right now.  And CIB.O on the outsourcing or the global market and its continued quest for the higher value services,” Sa-a said. 

“It is a challenge but made easier with the very collaborative ecosystem in Cebu City. It is very easy to bring the academe, industry, the government, and the rest of the ecosystem to work together and get things done. It started with CEDFIT in 2001 which later became CIB.O in 2017. CEDFIT/CIB.O became a crucial ingredient in the success of our IT/BPM industry. Our success inspired the rest of the Philippine countryside and brought more inclusiveness all over Luzon, Visayas, and Mindanao,” he added. 

About Cebu IT-BPM Organization (CIB.O)


CIB.O (formerly CEDFIT) s the first ICT Council in the Philippines and was founded in 2001. It is a few months older than the Contact Center Association of the Philippines (CCAP) and three years older than the IT Business Process Association of the Philippines (IBPAP). Both CCAP and IBPAP are national industry associations. CIB.O served as the model of success for the growth of the IT-BPM industry outside of Metro Manila. It played a crucial role in transforming Cebu City and also inspiring the Philippine countryside with the creation of more than 80 ICT Councils all over the country.