August 4, 2021


News and Information Portal

Cherry Veric Western Canada Fashion Week (5)

Cherry Veric at the Western Canada Fashion Week (WCFW) in Edmonton.

by Jomari Denuro – Canada Correspondent


If you are familiar with the name Cherry Veric, then you’ve probably seen his work on beauty queens Pia Wurtzbach, Maxine Medina, and Catriona Gray to name a few. The designer, who hails himself as a “self-made dreamer’ turned heads once again in the recently concluded Western Canada Fashion Week (WCFW) in Edmonton. “Each time is always different because for each of my appearance in WCFW I bring with me a new collection”
says Veric when asked about what makes this year different from the past 3 years that his done the show. “…I am totally happy about it because I am able to achieve a new level in my artistry as a designer. “


Growing up in Ibajay, Albay, he is the first Filipino Designer to ever grace the Western Canada Fashion Week stage back in 2017. Took a nod from “the old masters with the signature touches of Cherry Veric” for inspiration on his latest collection rightfully called “HOMAGE” that he debuted during the event.

Despite the success Veric has accomplished throughout the years, he does not let any of that veer him off track “I am happy about my partnership with Binibining Pilipinas beauties who make it big in representing our country, it is indeed validation for me, but I do not let it inflate my ego.”

But closing the show with a bang was not easy for the designer, “My creative process all begins with inspiration. For a long time, I was in a rut, not knowing what to do…” explained Veric, “Until I could find the fabric that I could play with and that’s how ‘HOMAGE’ was born.” Despite the pressure, however, Veric delivered a jaw-dropping line of couture dresses that are sure to captivate both audiences and designers alike. “Work harder and harder. and know your heart as a designer,” exclaims Veric to all the inspiring designers out there.