October 1, 2022


News and Information



SM Clark’s SM Buddy Program, an efficient virtual shopping assistant, recently won the Highest-rated Nomination of the Year for all Philippine entries at the prestigious Asia-Pacific Stevie Award. It also won prestigious Gold Asia-Pacific Grand Stevie Award for the Most Valuable Corporate Response during the pandemic.

The program also won an additional Bronze Stevie for Most Valuable Service under the new COVID-19 Response category. This brings the total number of Stevie Awards won by SM Supermalls in Philippines and SM China to 13 awards with 3 gold, 3 silver, and 7 bronze awards.

The Philippine SM malls won two golds, two silvers and four bronzes while SM malls in China reaped one gold, one silver and three bronze awards, besting other top companies and multinational corporations from 29 participating nations. The Asia-Pacific Stevie Awards is the prestigious international awards competition that acknowledges innovative efforts of businesses in the Asia-Pacific region.

“We are elated and grateful to be recognized at the Asia-Pacific Stevie Awards, as this represents the innovative thinking of all SM malls nationwide and in China in developing initiatives that help the community amid the pandemic,” said Steven Tan, president of SM Supermalls.

SM Buddy Program, a virtual shopping assistant, offered help to its 2.3 million Facebook followers amid the pandemic. Through the service, around 60 local delivery providers with more than 2,500 local riders have benefited and was able to provide jobs for tricycle operators by encouraging them to become delivery riders as well.

The 2020 Safe Malling at SM campaign was also awarded with Silver Stevie under the Communications or PR Campaign of the Year, and COVID-19-related Information category and a Bronze Stevie for the audio-visual presentations that accompanied the campaign under the competition’s Innovation in Public Relations Videos category. SM’s Rider Program won a Silver Stevie Award under Most Valuable Corporate Response category.

SM’s Plant Fest campaign, on the other hand, was recognized with a Bronze Stevie for Innovation in Community Relations or Public Service Communications. SM Supermalls was also given a Bronze Stevie for Innovation in Cross-Media Marketing for The Aura Shopper, an innovative service that allows SM Aura Premier customers to conveniently shop using their Facebook Messenger accounts.

The Tree of Moment campaign of SM Xiamen Lifestyle Center won the Gold Stevie Award under Innovation in Marketing category while SM City Xiamen bagged the Silver Stevie Award for its SM Planting Grass Festival under Innovation in Communication/PR category. Bronze awards were given to SM City Chengdu, SM City Chongqing and SM City Tianjin for the campaigns Enjoying a Natural Wonderland at SM Chengdu, SM First Sweet Watermelon Festival and Back to Super Dinosaurs’ World respectively.

These global awards stand as testimony to SM Supermalls’ and SM China’s reputation as some of Asia-Pacific’s most innovative companies, employing creativity and corporate social responsibility in the different areas of its business. Both SM Supermalls and SM China are owned and operated by SM Prime Holdings, Inc., one of the largest integrated property developers in Southeast Asia.(PR)