A New Name, New Improved Edelweiss Formula for Drops of Youth
The Body Shop has taken the bold move to change the name of its best-selling skin care range, Drops of Youth, to Edelweiss.
The new name also comes with a new formula and extended line-up. The game changer is the Edelweiss extract containing Leontopodic acid, a unique and powerful ingredient that’s 60% stronger than ferulic acid, a known antioxidant.
Edelweiss, after all, is the resilient flower with the antioxidant power. Many of us know Edelweiss from a song in the classic movie The Sound of Music, but it’s so much more. For centuries, it has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate show of dedication.
Found growing in brutal Alpine conditions against extreme wind, snow and rain, the resilient Edelweiss flower thrives. It protects and repairs itself, thanks to its natural antioxidants, including Leontopodic acid, which is only produced when the flower is in distress.
The properties of Edelweiss have been shown to maintain skin barrier health, as well as smooth the skin’s surface, helping you keep a radiantly fresh face, whatever your age. That’s why Edelweiss is the beauty industry’s best-kept secret.
The new and improved range has been reformulated to deliver double the concentration of Edelweiss. Edelweiss stem cells and Edelweiss extract which contain hard-working antioxidants are combined with natural-origin peptides, known to boost the skin’s defense mechanism and barrier function. While most peptides on the market are synthetic, The Body Shop sources from rice, a natural-origin alternative.
The Edelweiss line-up still includes the legendary Concentrate and favourites from Drops of Youth range but has been expanded to include two more products – Edelweiss Cleansing Concentrate and Edelweiss Intense Smoothing Cream – so all your daily skin needs are covered.
Made within strict ‘green chemistry’ principles, Edelweiss is organically farmed and responsibly harvested by hand by The Body Shop’s trusted supplier. It is carefully and respectfully cultivated in areas where the flower is not endangered to respect the Alpine biodiversity. It is then extracted using zero chemical waste, first through drying the plant, and then distilled using a renewable process.
The Body Shop’s Edelweiss Skincare Range is available at The Body Shop stores and on its online store www.thebodyshop.com.ph.(PR)